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Luxury Brand Management
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Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Putting the Service-Profit Chain to Work (1994)Understanding Customer Experience Throughout the Customer Journey (2016)An Examination to Explain the Mechanism of Employees’ Environment-Specific Behavior through CSR and Work Engagement from the Perspective of Stewardship Theory (2021)Impact of thriving at work on eustress and distress: career growth as mediator (2021)Technostress and Employee Performance Nexus During COVID-19: Training and Creative Self-Efficacy as Moderators (2021)Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand (1950)A Treatise on the Family (1991)Multivariate Data Analysis (2000)Purchase intention and purchase behavior online: A cross-cultural approach (2020)Purchase behavior in COVID-19: A cross study in Mexico, Colombia, and Ecuador (2021)Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers (2023)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Strategy and society: the link between competitive advantage and corporate social responsibility (2007)The role of art infusion in enhancing pro-environmental luxury brand advertising (2021)Green Advertising on Social Media: A Systematic Literature Review (2022)CSR-related consumer scepticism: A review of the literature and future research directions (2023)Advances in Consumer Research (2025)Determining Sample Size for Research Activities (1970)Self-schemata and processing information about the self. (1977)Why we buy what we buy: A theory of consumption values (1991)Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers’ brand evaluation (2022)The impact of digital influencers’ characteristics on purchase intention of fashion products (2022)The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets (2023)
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  • 2009The specificity of luxury management: Turning marketing upside down645 cited
  • 2021Luxury and sustainability: The role of message appeals and objectivity on luxury brands’ green corporate social responsibility65 cited
  • 2013Form and function of luxury flagships62 cited
  • 2019The Importance of Employees’ Engagement on the Organizational Success54 cited
  • 2015The role of the flagship store location in luxury branding. An international exploratory study51 cited
  • 2014The e-semiotics of luxury46 cited
  • 2020Gender Differences in Millennial Consumers of Latin America Associated with Conspicuous Consumption of New Luxury Goods34 cited
  • 2021Examining the role of luxury elements on social media engagement34 cited
  • 2015Handbook of Research on Entrepreneurial Success and its Impact on Regional Development26 cited
  • 2018Digitalisation, luxury fashion and “Chineseness”: The influence of the Chinese context for luxury brands and the online luxury consumers experience26 cited
  • 2022Broadening the Concept of Luxury: Transformations and Contributions to Well-Being25 cited
  • 2022The role of perceived value in shaping luxury service customers’ self-brand connection24 cited
  • 2015The revival of fashion brands between marketing and history24 cited

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2020
Creative heritage: Overcoming tensions between innovation and tradition in the luxury industry
23 cited
  • 2022Going (in)conspicuous: antecedents and moderators of luxury consumption21 cited
  • 2020The Artification of Luxury: How Art Can Affect Perceived Durability and Purchase Intention of Luxury Products20 cited