Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions

William J. Qualls · Christopher P. Puto

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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William J. Qualls, Christopher P. Puto, Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions, Journal of Marketing Research, Vol. 26, No. 2 (May, 1989), pp. 179-192

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