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ArticleInformation Asymmetry and Hybrid Advertising

Liu De2013

Article2013

Information Asymmetry and Hybrid Advertising

Liu De · Siva Viswanathan

7 citations·0/0 files stored·Journal of Marketing Research

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1981Optimal Auction Design 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords 2006Position auctions 1992The Principal-Agent Relationship with an Informed Principal, II: Common Values 2004Nonlinear Pricing of Information Goods 2011Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets 1993Belief-Based Refinements in Signalling Games 2011Position Auctions with Consumer Search

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2013Information Asymmetry and Hybrid Advertisingarticle · 25 shared references 2015Position Auctions with Budget Constraints: Implications for Advertisers and Publishersarticle · 11 shared references 2015Keyword Search Advertising and Limited Budgetsarticle · 8 shared references 2015The Economics of Internet Mediachapter · 8 shared references 2010Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?article · 7 shared references 2015In Google we trust?article · 7 shared references

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Year2013

Typearticle

Published2013-10-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations7

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1177/002224371305000513

openalex_workW4243078227

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