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Information Asymmetry and Hybrid Advertising
16 references·0 citing·45 second hop
Information Asymmetry and Hybrid Advertising (2013)Information Asymmetry and Hybrid Advertis…Position Auctions with Consumer Search (2011)Position Auctions with Consum…Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets (2011)Location, Location, Location:…Cyclical Bid Adjustments in Search-Engine Advertising (2011)Cyclical Bid Adjustments in S…Research Note—Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation (2009)Research Note—Quality Uncerta…Ex Ante Information and the Design of Keyword Auctions (2009)Ex Ante Information and the D…Auctioning Keywords in Online Search (2009)Auctioning Keywords in Online…Click Fraud (2008)Click FraudRevenue analysis of a family of ranking rules for keyword auctions (2007)Revenue analysis of a family …Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Position auctions (2006)Position auctionsAn analysis of alternative slot auction designs for sponsored search (2006)An analysis of alternative sl…Nonlinear Pricing of Information Goods (2004)Nonlinear Pricing of Informat…Pricing of Information Products on Online Servers: Issues, Models, and Analysis (2002)Pricing of Information Produc…Belief-Based Refinements in Signalling Games (1993)Belief-Based Refinements in S…The Principal-Agent Relationship with an Informed Principal, II: Common Values (1992)The Principal-Agent Relations…Optimal Auction Design (1981)Optimal Auction DesignCOUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Incentive Compatibility and the Bargaining Problem (1979)A Theory of Auctions and Competitive Bidding (1982)Efficient mechanisms for bilateral trading (1983)The interdisciplinary study of coordination (1994)Games with Incomplete Information Played by “Bayesian” Players, I–III: Part I. The Basic Model (2004)An Exploration in the Theory of Optimum Income Taxation (1971)Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information (1976)Perfect Equilibrium in a Bargaining Model (1982)Incentives in Principal-Agent Relationships (1991)Incomplete Contracts: Where do We Stand? (1999)The Theory of Incentives: The Principal-Agent Model (2001)An Introduction to Copulas (1999)Exploration scavenging (2008)Game Theoretic Problems in Network Economics and Mechanism Design Solutions (2009)Incentives in Teams (1973)Monopoly with Incomplete Information (1984)Bundling Information Goods: Pricing, Profits, and Efficiency (1999)Marketing Models of Service and Relationships (2006)Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Biases (2006)Strategic Analysis of the Agency Model for Digital Goods (2016)The Effects of Product Class Knowledge on Information Search Behavior (1985)Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)Using Online Conversations to Study Word-of-Mouth Communication (2004)Digital marketing: A framework, review and research agenda (2016)Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions (2017)A model of price adjustment (1971)Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? (2010)Understanding the paradigm shift to computational social science in the presence of big data (2013)The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions (2015)Multipart pricing of public goods (1971)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Digital Economics (2019)The assignment game I: The core (1971)Multi-Item Auctions (1986)Combinatorial Auctions (2005)The Online Advertising Industry: Economics, Evolution, and Privacy (2009)Third-Party Web Tracking: Policy and Technology (2012)Silver Signals: Twenty-Five Years of Screening and Signaling (2001)Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency (2020)Information Sharing in an Online Marketplace with Co‐opetitive Sellers (2021)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)
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References

  • 1981Optimal Auction Design5,938 cited
  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,743 cited
  • 2006Position auctions808 cited
  • 1992The Principal-Agent Relationship with an Informed Principal, II: Common Values485 cited
  • 2004Nonlinear Pricing of Information Goods375 cited
  • 2011Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets372 cited
  • 1993Belief-Based Refinements in Signalling Games367 cited
  • 2011Position Auctions with Consumer Search362 cited
  • 2007Revenue analysis of a family of ranking rules for keyword auctions163 cited
  • 2008Click Fraud160 cited
  • 2006An analysis of alternative slot auction designs for sponsored search148 cited
  • 2009Ex Ante Information and the Design of Keyword Auctions123 cited
  • 2002Pricing of Information Products on Online Servers: Issues, Models, and Analysis120 cited
  • 2009Auctioning Keywords in Online Search114 cited
  • 2009Research Note—Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation97 cited

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Cyclical Bid Adjustments in Search-Engine Advertising
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