How People Make Decisions and Take Action

Abstract

The earlier chapters of this book have looked at how people interact with and interpret information. This chapter looks at the factors that influence how people use that information to make a decision. In the end, effective communication depends on people doing something with the information; a decision needs to be made and actions taken. Those decisions and actions feed back into the overall situation, which modifies the available information. People then interpret the changes and makes more decisions, even if the decision is that everything is ok and no further actions are required (Figure 1).

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