Choice Architecture

Abstract

Abstract “Choice architecture” is a metaphor capturing the idea that all choices occur within a structure of contextual and task features. These features in turn help to “construct” a person's choice. In this chapter, we summarize the academic literature on three types of choice architecture tools—defaults, information restructuring, and information feedback—and document some real‐world examples where these tools have been applied as successful “nudges.” We end the chapter with a discussion of some key challenges and opportunities associated with this new field—including the need for customized choice architecture and the political acceptability of the use of choice architecture—and highlight some avenues for future research.

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