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Relationship Between Integrated Marketing Communication and Brand Equity
16 references·0 citing·39 second hop
Relationship Between Integrated Marketing Communication and Brand Equity (2021)Relationship Between Integrated Marketing…Integrated Advertising, Promotion And Marketing Communications (2024)Integrated Advertising, Promo…Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Influencer Marketing: How Mes…Research Synthesis and Meta-Analysis: A Step-by-Step Approach (2017)Research Synthesis and Meta-A…Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program? (2016)Unlocking the Power of Integr…Manajemen Strategi Pemasaran (2015)Manajemen Strategi PemasaranStrategic Integrated Marketing Communications (2014)Strategic Integrated Marketin…IMC: New horizon/false dawn for a marketplace in turmoil? 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References

  • 2002Social Research Methods: Qualitative and Quantitative Approaches8,851 cited
  • 1991Social Research Methods: Qualitative and Quantitative Approaches7,049 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
  • 2003Five Steps to Conducting a Systematic Review1,872 cited
  • 2017Research Synthesis and Meta-Analysis: A Step-by-Step Approach1,715 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications571 cited
  • 2005INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions331 cited
  • 2024Integrated Advertising, Promotion And Marketing Communications294 cited
  • 2002Integrated Advertising, Promotion and Marketing Communications286 cited
  • 2009Experiential Marketing: A Practical Guide to Interactive Brand Experiences246 cited
  • 2015Manajemen Strategi Pemasaran173 cited
  • 2016Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?151 cited
  • 2006Word-of-Mouth as Self-Enhancement147 cited

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2009
IMC: New horizon/false dawn for a marketplace in turmoil?
125 cited
  • 2014Strategic Integrated Marketing Communications71 cited
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