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Wirkung integrierter Kommunikation
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Wirkung integrierter Kommunikation (2001)Wirkung integrierter KommunikationMarkenbildung und Markenstrategien (2002)Markenbildung und Markenstrat…Die Betriebswirtschaft (1953)Managing Brand Equity (1991)Strategic Brand Management (2007)
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  • 2002Markenbildung und Markenstrategien14 cited

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