The Role of Social Networking in Global Business Environments

Abstract

This chapter introduces the role of social networking in global business environments, thus explaining the overview of social networking, the significance of social networking, the challenges of social networking in global business environments, the interaction on Social Networking Sites (SNSs), and leadership impacts arising from social networking. Social networking technology can facilitate the improved organizational productivity by enhancing the communication and collaboration of employees, which aids knowledge transfer and consequently makes organizations more effective. Leaders of global businesses should provide training through general education courses and lifelong learning and provide the necessary Information and Communication Technology (ICT) skills for all employees to enhance their knowledge to deal with these new technologies in the social media age. Understanding the role of social networking will significantly enhance the organizational performance and achieve business goals in global business environments.

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