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Cited by

• 2013Response Modeling in Direct Marketing37 cited
• 2004Implementing Neural Networks for Decision Support in Direct Marketing32 cited
• 2007Application of neural networks to recognize profitable customers for dental services marketing-a case of dental clinics in Taiwan28 cited
• 2009Semi-Supervised Response Modeling25 cited
• 2012Cost-Sensitive Learning via Priority Sampling to Improve the Return on Marketing and CRM Investment25 cited
• 2004Artificial neural networks, classification trees and regression: Which method for which customer base?25 cited
• 2011A probability-mapping algorithm for calibrating the posterior probabilities: A direct marketing application24 cited
• 2007A new approach to customer targeting under conditions of information shortage23 cited
• 2008Supervised Classification for Decision Support in Customer Relationship Management19 cited
• 2015Targeting High Value Customers While under Resource Constraint: Partial Order Constrained Optimization with Genetic Algorithm18 cited
• 2021What drives a donor? A machine learning‐based approach for predicting responses of nonprofit direct marketing campaigns12 cited