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The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength, Belief Confidence, and Attitudes
16 references·10 citing·36 second hop
The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength, Belief Confidence, and Attitudes (1988)The Use of Product Sampling and Advertisi…Advances in Consumer Research (2025)Advances in Consumer ResearchAttitude-Behavior Consistency: The Impact of Product Trial versus Advertising (1983)Attitude-Behavior Consistency…Information Response Models: An Integrated Approach (1982)Information Response Models: …Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Social Judgment: Assimilation…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Disconfirmation of consumer expectations through product trial. (1979)Disconfirmation of consumer e…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation. (1977)Effect of expectation and dis…Outcome dependency: Attention, attribution, and attraction. (1976)Outcome dependency: Attention…Issues in Marketing's Use of Multi-Attribute Attitude Models (1973)Issues in Marketing's Use of …Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance (1973)Consumer Dissatisfaction: The…Consumer Expectations, Product Performance, and Perceived Product Quality (1972)Consumer Expectations, Produc…Attitude and Attitude Change (1966)Attitude and Attitude ChangeAn Experimental Study of Customer Effort, Expectation, and Satisfaction (1965)An Experimental Study of Cust…Assimilation and contrast effects in reactions to communication and attitude change. (1957)Assimilation and contrast eff…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…The Customer Orientation of Salesperson for Performance in Korean Market Case: A Relationship between Customer Orientation and Adaptive Selling (2019)The Customer Orientation of S…Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers (2019)Claiming best or better? The …Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment (2014)Effects of Internet Display A…Perception of puffery in advertising: investigating the China‐US differences (2012)Perception of puffery in adve…Integrating Advertising and Publicity (2010)Integrating Advertising and P…An expectations-based approach to explaining the cross-modal influence of color on orthonasal olfactory identification: The influence of the degree of discrepancy (2010)An expectations-based approac…The Effects of Expectations on Perception: Experimental Design Issues and Further Evidence (2007)The Effects of Expectations o…The Virtual Shopping Experience: using virtual presence to motivate online shopping (2005)The Virtual Shopping Experien…Family Communication Patterns, Rebelliousness, and Adolescent Reactions to Anti-Drug PSAs (1995)Family Communication Patterns…Pour une approche individuelle des processus de persuasion publicitaire (1993)Pour une approche individuell…A Dual Methodology for Case Studies: Synergistic Use of a Longitudinal Single Site with Replicated Multiple Sites (1990)An empirical analysis of the antecedents of electronic commerce service continuance (2001)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)A Theory of Cognitive Dissonance (2017)The Theory of Buyer Behavior (1971)Developing Buyer-Seller Relationships (1987)Measuring Service Quality: A Reexamination and Extension (1992)Understanding Information Systems Continuance: An Expectation-Confirmation Model1 (2001)A formal theory of social power. (1956)Assimilation and contrast effects of anchoring stimuli on judgments. (1958)Communicator credibility and communication discrepancy as determinants of opinion change. (1963)Schema Theory: An Information Processing Model of Perception and Cognition (1973)Dissonance and self-perception: An integrative view of each theory's proper domain of application (1977)Communication And Persuasion (2017)Readings in Attitude Theory and Measurement (1968)Elimination by aspects: A theory of choice. (1972)Perceived risk: The concept and its measurement (1986)Tourism Image: Attribute Measurement of State Tourism Products Using Multidimensional Scaling Techniques (1989)An Attitude-Behavior Model of Salespeople's Customer Orientation (2005)The attribution of attitudes (1967)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)SURVEY RESEARCH (1999)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Beyond Accuracy: What Data Quality Means to Data Consumers (1996)The Impact of Technostress on Role Stress and Productivity (2007)Research Methods in Business Studies (2020)An Investigation into the Determinants of Customer Satisfaction (1982)DEFINING QUALITY: ALTERNATIVES AND IMPLICATIONS (1994)Tourist Satisfaction with Mallorca, Spain, as an Off-Season Holiday Destination (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Inequity In Social Exchange (1965)Managing Legitimacy: Strategic and Institutional Approaches (1995)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)
this work references cited by second hop

References

  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,842 cited
  • 1977Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.1,740 cited
  • 1965An Experimental Study of Customer Effort, Expectation, and Satisfaction1,180 cited
  • 1973Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance1,066 cited
  • 1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
  • 1957Assimilation and contrast effects in reactions to communication and attitude change.658 cited
  • 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising563 cited
  • 1979Disconfirmation of consumer expectations through product trial.551 cited
  • 1982Information Response Models: An Integrated Approach407 cited
  • 1976Outcome dependency: Attention, attribution, and attraction.399 cited
  • 1966Attitude and Attitude Change

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304 cited
  • 1972Consumer Expectations, Product Performance, and Perceived Product Quality270 cited
  • Cited by

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    • 2010An expectations-based approach to explaining the cross-modal influence of color on orthonasal olfactory identification: The influence of the degree of discrepancy63 cited
    • 2010Integrating Advertising and Publicity41 cited
    • 2019The Customer Orientation of Salesperson for Performance in Korean Market Case: A Relationship between Customer Orientation and Adaptive Selling27 cited
    • 2019Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers22 cited
    • 1995Family Communication Patterns, Rebelliousness, and Adolescent Reactions to Anti-Drug PSAs18 cited
    • 2005The Virtual Shopping Experience: using virtual presence to motivate online shopping16 cited
    • 2012Perception of puffery in advertising: investigating the China‐US differences15 cited
    • 1993Pour une approche individuelle des processus de persuasion publicitaire14 cited
    • 2007The Effects of Expectations on Perception: Experimental Design Issues and Further Evidence8 cited