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A History of Marketing Thought · Study

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ChapterA History of Marketing Thought

D.G. Brian Jones2002

Chapter2002

A History of Marketing Thought

D.G. Brian Jones · Eric H. Shaw

86 citations·0/0 files stored·SAGE Publications Ltd eBooks

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American History and Culture Marketing and Advertising Strategies Management Theory and Practice

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2012Marketing strategy 2005Business relationships on different waves: Paradigm shift and marketing orientation revisited 2017The effectiveness of celebrities in conservation marketing 2009The foundations of relationship marketing: reciprocity and trade relations 2006Historical Research in the Journal of Macromarketing , 1981–2005 2008Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries 2023Reimagining personalization in the physical store 2015Understanding the History of Marketing Education to Improve Classroom Instruction

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Year2002

Typechapter

Published2002-01-01

VenueSAGE Publications Ltd eBooks

Languageen

Citations86

Files0 public / 0

ShelfAmerican History and Culture

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doi10.4135/9781848608283.n3

openalex_workW4245660665

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