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The Evolution of Relationship Marketing · Study

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ChapterThe Evolution of Relationship Marketing

Jagdish N. Sheth2000

Chapter2000

The Evolution of Relationship Marketing

Jagdish N. Sheth · Atul Parvatiyar

94 citations·0/0 files stored·Sage eBooks

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Digital Marketing and Social Media

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2001Customer relationship management in financial services: towards information-enabled relationship marketing 2004The views of anadvocatus dei: political marketing and its critics 2007Theory and Concept Development in Political Marketing 2012Exploring the Relationships among Service Quality, Satisfaction, Trust and Store Loyalty among Retail Customers 2014Relationship Marketing and Customer Loyalty: Do Customer Satisfaction and Customer Trust Really Serve as Intervening Variables?2003Till death do us part…but not always: Six antecedents to a customer's relational preference in buyer–seller exchanges 2008Rethinking the Emergence of Relationship Marketing 2018Linking business model research and marketing: new network-based approach to business model analysis

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Year2000

Typechapter

Published2000-01-01

VenueSage eBooks

Languageen

Citations94

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.4135/9781452231310.n5

openalex_workW4245684483

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