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Cited by

• 2001Customer relationship management in financial services: towards information-enabled relationship marketing388 cited
• 2004The views of anadvocatus dei: political marketing and its critics91 cited
• 2007Theory and Concept Development in Political Marketing89 cited
• 2012Exploring the Relationships among Service Quality, Satisfaction, Trust and Store Loyalty among Retail Customers82 cited
• 2014Relationship Marketing and Customer Loyalty: Do Customer Satisfaction and Customer Trust Really Serve as Intervening Variables?79 cited
• 2003Till death do us part…but not always: Six antecedents to a customer's relational preference in buyer–seller exchanges77 cited
• 2008Rethinking the Emergence of Relationship Marketing46 cited
• 2007Performance Monitoring of CRM Initiatives37 cited
• 2018Linking business model research and marketing: new network-based approach to business model analysis37 cited
• 2009The Effectiveness of Relationship Marketing Strategies in Department Stores23 cited
• 2006An Exploratory Analysis of CRM Implementation Models23 cited
• 2016Redefining B2B relationship marketing: Insight from postmodern Alibaba15 cited
• 2009The interrelationship of stock ownership and customer relationship volume: Case of a Nordic retail bank14 cited