Imbricative Marketing

Andrew G. Kaldor

53 citations0/0 files storedJournal of Marketing

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior and Market Dynamics

Abstract

Are consumer- and profit-orientations enough to insure a firm's success in the marketplace? The author questions these premises. He indicates that a gap exists between the recognition and satisfaction of customers’ needs and provides a framework intended to fill this gap in the marketing concept.

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1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1996Market orientation: Review, refinement, and roadmap 1986The Marketing Concept: What It Is and What It Is Not 2005The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale 2001Market versus societal orientation in the nonprofit context 2002Operationalizing the Marketing Concept in the Nonprofit Sector 2004Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR)

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