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Expanding the role of the direct marketing database
0 references·2 citing·7 second hop
Expanding the role of the direct marketing database (1992)Expanding the role of the direct marketin…Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry (1999)Status of Database Marketing …Issues in Customer Information Management (1996)Issues in Customer Informatio…The Effect of a Market Orientation on Business Profitability (1990)Managing Brand Equity (1991)Building Strong Brands (1995)Direct marketing handbook (1984)Electronic markets and electronic hierarchies (1987)A History of Private Life (1989)IT enabled marketing: a framework for value creation in customer relationships (1997)
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  • 1996Issues in Customer Information Management13 cited
  • 1999Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry10 cited

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