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Relationship-Marketing · Study

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ChapterRelationship-Marketing

Gerd-Inno Spindler2020

Chapter2020

Relationship-Marketing

Gerd-Inno Spindler

21 citations·0/0 files stored·Springer eBooks

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Customer Service Quality and Loyalty Service and Product Innovation Corporate Governance and Management

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2014Marketing 2012Grundlagen des Marketing

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2016Relationship-Marketingchapter · 2 shared references 2023The Stimulus-Organism-Response (S-O-R) Paradigm as a Guiding Principle in Environmental Psychology: Comparison of its Usage in Consumer Behavior and Organizational Culture and Leadership Theoryarticle · 1 shared reference 2017Cascade Use and the Management of Product Lifecyclesarticle · 1 shared reference 2019A Domain-Oriented Analysis of the Impact of Machine Learning—The Case of Retailingarticle · 1 shared reference 2017Strategic Brand Managementchapter · 1 shared reference 2018DIGITISING PRODUCT PORTFOLIOSarticle · 1 shared reference

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Year2020

Typechapter

Published2020-01-01

VenueSpringer eBooks

Languageen

Citations21

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1007/978-3-658-30963-3_6

openalex_workW4246333363

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