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Relationship-Marketing
2 references·0 citing·9 second hop
Relationship-Marketing (2020)Relationship-MarketingMarketing (2014)MarketingGrundlagen des Marketing (2012)Grundlagen des MarketingThe Nature of the Firm (1937)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Core Competence of the Corporation (2006)Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive (2015)Relationship-Marketing (2016)Transformation of the EFQM approach from business towards operations excellence (2016)Cascade Use and the Management of Product Lifecycles (2017)A Domain-Oriented Analysis of the Impact of Machine Learning—The Case of Retailing (2019)The Stimulus-Organism-Response (S-O-R) Paradigm as a Guiding Principle in Environmental Psychology: Comparison of its Usage in Consumer Behavior and Organizational Culture and Leadership Theory (2023)
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  • 2014Marketing300 cited
  • 2012Grundlagen des Marketing69 cited

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