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Marketingmanagement · Study

BookMarketingmanagement

Christian Homburg2012

Book2012

Marketingmanagement

Christian Homburg

79 citations·0/0 files stored·Gabler Verlag eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Corporate Governance and Management

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2013Guerrilla Marketing—Innovative or Parasitic Marketing?2014Sustainable Marketing – Definition und begriffliche Abgrenzung 2014Commodity Marketing – Eine Einführung 2017Vom Homo Oeconomicus zum Homo Digitalis – Die Veränderung der Informationsasymmetrien durch die Digitalisierung 2016Kommunikation für Nonprofit-Organisation

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Year2012

Typebook

Published2012-01-01

VenueGabler Verlag eBooks

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Citations79

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-8349-3628-8

openalex_workW4246662437

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