Building a Model of Culture, Context, and the Means-End Value Hierarchy: An In-depth Investigation of French and American Wine Consumers’ Perceptions of Value · Study
ArticleBuilding a Model of Culture, Context, and the Means-End Value Hierarchy: An In-depth Investigation of French and American Wine Consumers’ Perceptions of Value
Jeffrey W. Overby2012
Article2012
Building a Model of Culture, Context, and the Means-End Value Hierarchy: An In-depth Investigation of French and American Wine Consumers’ Perceptions of Value