Synthetic Personalization

Abstract

Abstract The concept of synthetic personalization was introduced by critical discourse analyst Norman Fairclough in 1989 to refer to the simulation of private, face‐to‐face discourse for institutional purposes in mass media discourse, as well as advertising, political, public administration, and interview discourse. This article traces the origins of the concept, its development, and its applications in sociolinguistic discourse‐analytic research to date, as well as the related concept of conversationalization of public discourse.

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