Book2006

Asian Brand Strategy

29 citations0/0 files storedPalgrave Macmillan UK eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

Abstract

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian bran

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 29 citations exist upstream.

Cited by

2011Improving global competitiveness with branding strategy 2015Wither the Impact of Celebrity Endorsement 2019U.S. Consumers’ Perception of Asian Brands’ Cultural Authenticity and Its Impact on Perceived Quality, Trust, and Patronage Intention 2014Self expression versus the environment: attitudes in conflict 2014The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand Preference and Purchase Intention

Imported from OpenAlex (CC0) — nothing here is generated.