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Cited by

• 2011Improving global competitiveness with branding strategy24 cited
• 2015Wither the Impact of Celebrity Endorsement20 cited
• 2019U.S. Consumers’ Perception of Asian Brands’ Cultural Authenticity and Its Impact on Perceived Quality, Trust, and Patronage Intention19 cited
• 2014Self expression versus the environment: attitudes in conflict18 cited
• 2014The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand Preference and Purchase Intention9 cited