The Larkin Clubs of Ten: Consumer Buying Clubs and Mail-Order Commerce, 1890–1940

Abstract

The direct selling industry has a long history, with roots snaking back to the nineteenth-century “Yankee peddlers” who roamed the countryside selling tools, teas, and liniments door-to-door. Its reputation has suffered from the prevalence of misleading and illegal schemes such as pyramids, which generate income by paying money or other compensation solely for the act of recruiting, charge high entrance fees, and sell products of questionable value. Nonetheless, some advocates note that direct sales work, which often involves family and flexible working hours, has provided an excellent alternative to the traditional bureaucratic employment relationship that has historically been less receptive to women.

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