SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
International Marketing Review
0 references·16 citing·55 second hopsampled
International Marketing Review (1991)International Marketing ReviewQualitative research in marketing: what can academics do better? (2020)Qualitative research in marke…Attitudes and Tourists’ Sustainable Behavior: An Overview of the Literature and Discussion of Some Theoretical and Methodological Issues (2019)Attitudes and Tourists’ Susta…Tourism Ethnocentrism and Its Effects on Tourist and Resident Behavior (2018)Tourism Ethnocentrism and Its…Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016) (2018)Sustainability in marketing: …The use of sampling methods in advertising research: a gap between theory and practice (2017)The use of sampling methods i…Identifying and Ranking the Determinants of Tourism Performance (2011)Identifying and Ranking the D…Intention as a cognitive antecedent to international entrepreneurship—understanding the moderating roles of knowledge and experience (2010)Intention as a cognitive ante…‘New-wave’ global firms: Web 2.0 and SME internationalisation (2010)‘New-wave’ global firms: Web …Country-of-origin and choice of food imports: an in-depth study of European distribution channel gatekeepers (2007)Country-of-origin and choice …Qualitative Insights into the International New Venture Creation Process (2005)Qualitative Insights into the…Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison (2005)Determinants of Customer Bene…Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance (2003)Conditions influencing headqu…Cultural Values Reflected in Chinese and American Television Advertising (2001)Cultural Values Reflected in …Marketing Issues and Challenges in Transitional Economies (1999)Marketing Issues and Challeng…Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)Cultural Values Reflected in …Executive Insights: Marketing Issues and Challenges in Transitional Economies (1997)Executive Insights: Marketing…Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)Open for innovation: the role of openness in explaining innovation performance among U.K. manufacturing firms (2005)4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software (2012)How international entrepreneurship characteristics influence Internet capabilities for the international business processes of the firm (2013)Social media and international advertising: theoretical challenges and future directions (2013)Social media as a resource in SMEs’ sales process (2017)Firm Resources and Sustained Competitive Advantage (1991)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)Information, knowledge and collaboration management in the internationalisation of SMEs: A systematic literature review (2016)SMEs and entrepreneurship in the era of globalization: advances and theoretical approaches (2019)Microfoundations of network exploration and exploitation capabilities in international opportunity recognition (2020)Culture's Consequences: International Differences in Work-Related Values (1981)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Analyzing the cultural content of web sites (2005)Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA (2014)Advances in Consumer Research (2025)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Understanding multi-level institutional convergence effects on international market segments and global marketing strategy (2009)Modeling customer value perceptions in cross-cultural business markets (2010)Reducing uncertainty in supplier selection decisions: Antecedents and outcomes of procedural rationality (2012)Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis (1984)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)The effects of UNESCO World Heritage List inscription on tourism destinations performance in Italian regions (2015)Building composite indicators in tourism studies: Measurements and applications in tourism destination competitiveness (2016)Performance measurement in tourism firms: A content analytical meta-approach (2016)Content Analysis for the Social Sciences and Humanities. (1970)Glocalization: Time-Space and Homogeneity-Heterogeneity (1995)Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism (2003)Marketing Research: Methodological Foundations (1977)Snowball Sampling: Problems and Techniques of Chain Referral Sampling (1981)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)A study on the COVID-19 awareness affecting the consumer perceived benefits of online shopping in Vietnam (2020)Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach (2021)Special issue editorial: Advanced partial least squares structural equation modeling (PLS-SEM) applications in business research (2024)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Principles and Practice of Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Tourist attitudes to mega-event sponsors: Where does patriotism fit? (2020)Effects of Ethnocentrism on International Hospitality Brands: A Cross-Country Study of Starbucks (2022)Impact of travelers' consumer ethnocentrism on purchase and behavior intention: moderating effect of implicit prejudice (2024)Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing Country (1989)International Marketing Review (1990)Retailing and channel considerations in developing countries: A review and research propositions (1993)Regional market segments of China: opportunities and barriers in a big emerging market (2000)Executive Insights: Emerging Market Segments in a Transitional Economy: A Study of Urban Consumers in China (2001)The influence of perceived social media marketing activities on brand loyalty (2017)Attitudinal effects of mere exposure. (1968)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Is Gen Z really that different? Environmental attitudes, travel behaviours and sustainability practices of international tourists to Canterbury, New Zealand (2022)Sustainability in hospitality and tourism: a review of key research topics from 1994 to 2020 (2022)Selection bias of ideas for sustainability-oriented innovation in internal crowdsourcing (2023)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

No references inside the corpus for this window.

Cited by

  • 2017The use of sampling methods in advertising research: a gap between theory and practice292 cited
  • 1999Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials257 cited
  • 2001Cultural Values Reflected in Chinese and American Television Advertising229 cited
  • 2011Identifying and Ranking the Determinants of Tourism Performance212 cited
  • 2010‘New-wave’ global firms: Web 2.0 and SME internationalisation183 cited
  • 2010Intention as a cognitive antecedent to international entrepreneurship—understanding the moderating roles of knowledge and experience166 cited
  • 2019Attitudes and Tourists’ Sustainable Behavior: An Overview of the Literature and Discussion of Some Theoretical and Methodological Issues152 cited
  • 1997Executive Insights: Marketing Issues and Challenges in Transitional Economies151 cited
  • 2018Tourism Ethnocentrism and Its Effects on Tourist and Resident Behavior146 cited
  • 2005Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison131 cited
  • 2007Country-of-origin and choice of food imports: an in-depth study of European distribution channel gatekeepers129 cited
  • 2018Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)129 cited
  • 2020Qualitative research in marketing: what can academics do better?

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

123 cited
  • 1999Marketing Issues and Challenges in Transitional Economies118 cited
  • 2003Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance114 cited
  • 2005Qualitative Insights into the International New Venture Creation Process110 cited