Book2010

Persuasive Advertising

140 citations0/0 files storedPalgrave Macmillan UK eBooks

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Advertising and Communication Studies

Abstract

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish

Citations in this library

Stored only when both papers are in the corpus — 140 citations exist upstream.

Cited by

2014Communicating scientific uncertainty 2015Simple versus complex forecasting: The evidence 2015Golden rule of forecasting: Be conservative 2018The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty 2016The Effectiveness of Advertising: A Meta-Meta-Analysis of Advertising Inputs and Outcomes 2014Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study 2014Message Generalizations That Support Evidence-Based Persuasive Message Design: Specifying the Evidentiary Requirements 2015Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns

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