Communicating change

Abstract

Communicating organizational change is a difficult task. Many attempts at change end in failure, and many times the failure is due primarily to poor communication and lack of acceptance of the change by employees. This article examines (1) the process of communicating for change, (2) some major reasons for communication failure, and (3) a variety of successful techniques used in organizations. Empirical evidence about communicating for change is also incorporated. Finally, guidelines for managers, with particular relevance for human resource managers, to follow in effectively communicating for major changes are presented. © 1996 by John Wiley & Sons, Inc.

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