SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Global and multinational advertising · Study

WorkGlobal and multinational advertising

Unknown author1995

Work1995

Global and multinational advertising

Unknown author

47 citations·0/0 files stored·Choice Reviews Online

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies International Business and FDI Advertising and Communication Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 47 citations exist upstream.

Cited by

1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture 2000Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views 2003Intuitive evolutionary perspectives in marketing practices1 2007Cultural Values Reflected in Arab and American Television Advertising 2007Market convergence and advertising standardization in the European Union 2000Findings of LOV Throughout the World, and Other Evidence of Cross-National Consumer Psychographics: Introduction 1995Effects of emotion and product involvement on the experience of repeated commercial viewing 1998Sex Role Portrayals in Turkish Television Advertisements: An Examination in an International Context

Details

Year1995

Typeother

Published1995-03-01

VenueChoice Reviews Online

ISSN-L0009-4978

Languageen

Citations47

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.5860/choice.32-3975

openalex_workW4248243241

Links

Imported from OpenAlex (CC0) — nothing here is generated.