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Cited by

• 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,017 cited
• 2000Explaining Gendered Responses to “Help-Self” and “Help-Others” Charity Ad Appeals: The Mediating Role of World-Views285 cited
• 2003Intuitive evolutionary perspectives in marketing practices183 cited
• 2007Cultural Values Reflected in Arab and American Television Advertising73 cited
• 2007Market convergence and advertising standardization in the European Union57 cited
• 2000Findings of LOV Throughout the World, and Other Evidence of Cross-National Consumer Psychographics: Introduction55 cited
• 1995Effects of emotion and product involvement on the experience of repeated commercial viewing44 cited
• 1998Sex Role Portrayals in Turkish Television Advertisements: An Examination in an International Context42 cited
• 2005Sex-Role Portrayals in African Television Advertising29 cited
• 2002People's Perceptions of Foreign Hotel Chains in China's Market: An Empirical Study of the Effects of Country-of-Origin and Corporate Identity21 cited
• 2016Creating an effective code-switched ad for monolinguals: the influence of brand origin and foreign language familiarity21 cited
• 2000Political advertising in Taiwan and the US: Across‐cultural comparison of the 1996 presidential election campaigns17 cited
• 2011