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Counterfactual thinking.
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A measure of life satisfaction for use in treatment planning and outcome assessment. (1992)The experience of regret: What, when, and why. (1995)When choice is demotivating: Can one desire too much of a good thing? (2000)The rush of regret: A longitudinal analysis of naturalistic regrets (2011)
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  • 2020Scarcity-Based Price Promotions: How Effective are they in a Revenue Management Environment?33 cited
  • 2005What we regret most ... and why16 cited
  • 2010Temporally Asymmetric Constraints on Mental Simulation: Retrospection is More Constrained than Prospection7 cited
  • 2006The Impact of Personal Expectations on Counterfactual Thinking About Life and Death Medical Decisions2 cited
  • 2012Feelings Not Foregone: Underestimating Affective Reactions to What Does Not Happen2 cited

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  • 2011Are Virtuous Choices Especially Valued Once Possessed?1 cited
  • 2018When Choosing is Painful: A Psychological Opportunity Cost Model1 cited
  • 2023Research on the Factors Influencing the Effect of E-commerce Development in Chinese Rural SMEs0 cited