The purpose of this study is to explore the factors influencing the development of ecommerce in rural SMEs in China.In addition, it uses SPSS and AMOS for data analysis to determine the effect of rural infrastructure development, overall rural environment, logistics system, e-commerce service system, and agricultural products factors on the effect of e-commerce development of rural SMEs.The scope of this paper focuses on Chinese rural SMEs, and due to the lack of sufficient financial support, the Chinese rural SMEs in this study are mainly concentrated in Guangdong Province, China, and rural SMEs in Guangdong Province are used as the research point.This paper consists of three parts.First, five research hypotheses of this paper are proposed based on extensive literature: rural infrastructure construction has a positive contribution to the development effect of rural e-commerce, the overall environment has a positive contribution to the development effect of rural e-commerce, the logistics system has a positive contribution to the development effect of rural e-commerce, the e-commerce service system has a positive contribution to the development effect of rural e-commerce, and the factor of agricultural products has a positive contribution to the development effect of rural ecommerce.The effect of agricultural products on rural e-commerce development is positively promoted.Secondly, the proposed research hypotheses are verified by distributing online questionnaires and offline questionnaires for surveys, and the findings of the study on the effect of e-commerce development on SMEs in rural areas of China are discussed on the basis of the results of the empirical analysis.Finally, based on the results of the study, some theoretical and practical management suggestions for rural SMEs, academics, and policymakers are proposed, and the outlook for future research is presented.
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