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Commercial Liberation · Study

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ArticleCommercial Liberation

Denise Warren1978

Article1978

Commercial Liberation

18 citations·0/0 files stored·Journal of Communication

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Media, Gender, and Advertising Gender and Feminist Studies Gender, Feminism, and Media

Abstract

“Advertising's liberated woman incorporates everything the women's movement has fought against.”

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References

1977Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture 1972The image of women in network TV commercials 1977Sex Role Portrayals in Advertising 1975Sex-role Research on the Mass Media 1976A Scale for Sexism 1976Selling Women, Selling Blacks 1977Research On Sex-Roles in the Mass Media: Toward a Critical Approach

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1987Self-Regulation of Sex-Role Stereotyping in Advertising: The Canadian Experience 1986Media images of physicians and nurses in the United States

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Details

Year1978

Typearticle

Published1978-03-01

VenueJournal of Communication

ISSN-L0021-9916

Languageen

Citations18

Files0 public / 0

ShelfMedia, Gender, and Advertising

Identifiers

doi10.1111/j.1460-2466.1978.tb01581.x

openalex_workW4250163140

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