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Marketing in a multicultural world: ethnicity, nationalism, and cultural identity
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  • 2015Heritage Tourism in Singapore Chinatown: A Perceived Value Approach to Authenticity and Satisfaction154 cited
  • 2008The Cambridge History of Turkey137 cited
  • 2018Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject120 cited
  • 2015Indigenes’ Responses to Immigrants’ Consumer Acculturation: A Relational Configuration Analysis110 cited
  • 2008Economic change in twentieth-century Turkey: is the glass more than half full?109 cited
  • 2014The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach100 cited
  • 2014Investigating consumer–brand relational authenticity100 cited
  • 2003Is ‘culture’ a justifiable variable for market segmentation? A cross‐cultural example91 cited
  • 2008Kurds and the Turkish State87 cited
  • 2004Imagined multiple worlds: How South Asian women in Britain use family and friends to navigate the “border crossings” between household and societal contexts82 cited
  • 2008Saving “face” in China: modernization, parental pressure, and plastic surgery81 cited
  • 2005Extending the dramaturgical framework in marketing: Drama structure, drama interaction and drama content in shopping experiences79 cited
  • 2016An Essentialist Account of Authenticity73 cited

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2010
Doing sensory ethnography in consumer research
73 cited
  • 2012Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India73 cited
  • 2019Consumer Culture Theory: Development, Critique, Application and Prospects63 cited