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Special Issue on Macro-Social Marketing
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Special Issue on Macro-Social Marketing (2015)Special Issue on Macro-Social MarketingSustainability as Megatrend (2014)Sustainability as MegatrendExamining the Historical Roots of Social Marketing Through the Lights in Darkest England Campaign (2014)Examining the Historical Root…Social Marketing (2013)Social MarketingWomen’s Bodies as Sites of Control (2012)Women’s Bodies as Sites of Co…On Economic Growth, Marketing Systems, and the Quality of Life (2009)On Economic Growth, Marketing…Social marketing: implications for contemporary marketing practices classification scheme (2008)Social marketing: implication…Marketing Systems—A Core Macromarketing Concept (2007)Marketing Systems—A Core Macr…Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy (2007)Food Marketing and Obesity in…Ethical Challenges of Social Marketing (2002)Ethical Challenges of Social …Social Marketing: An Approach to Third-World Development (1985)Social Marketing: An Approach…Stigma: Notes on the Management of Spoiled Identity (1969)Visual Pleasure and Narrative Cinema (1975)Power/Knowledge: Selected Interviews and Other Writings 1972-1977 (1980)Towards a reflexive turn: social marketing assemblages (2014)Macro-social Marketing (2015)Towards a service-dominant approach to social marketing (2015)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Cross-cultural differences in materialism (1996)Sustainable Consumption: Opportunities for Consumer Research and Public Policy (2011)What do we mean by sustainability marketing? (2019)Sustainable Marketing: Market-Driving, Not Market-Driven (2020)Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption (2021)On the mechanics of economic development (1988)Institutions, Institutional Change and Economic Performance (1990)Institutions, Institutional Change and Economic Performance (1991)Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation (2011)Towards a theory of marketing systems (2011)Digitalization and society’s sustainable development – Measures and implications (2018)Marketing and Economic Development (1958)Macromarketing: Past, Present, and Possible Future (2006)Social Marketing (2014)Government-led Macro-social Marketing Programs in Vietnam (2016)Broadening the Concept of Marketing (1969)Social Marketing: An Approach to Planned Social Change (1971)The Commitment-Trust Theory of Relationship Marketing (1994)Contemporary Marketing Practices research program: a review of the first decade (2008)Systems Social Marketing and Macro-Social Marketing: A Systematic Review (2020)The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else (2000)Human Development Report (2001)Children's Relative Influence in Family Decision Making in Urban China (2008)A critical review of evidence on the sociocultural impacts of food marketing and policy implications (2019)A meta-analytic review of food safety risk perception (2020)It's all B2B…and beyond: Toward a systems perspective of the market (2010)A stakeholder perspective of the value proposition concept (2011)Anti-Consumption as the Study of Reasons against (2012)Stone Age Economics (2012)Increasing Returns and Path Dependence in the Economy (2016)The Effect of a Market Orientation on Business Profitability (1990)Market Orientation: Antecedents and Consequences (1993)Market Orientation: Antecedents and Consequences (1993)Marketing history from below: towards a paradigm shift in marketing historical research (2015)Macro-Social Marketing Research (2017)“Migrants Are Splendid Types” (2018)The theory of planned behavior (1991)Targeted Marketing and Public Health (2010)Environmental Management in SME s in the UK : Practices, Pressures and Perceived Benefits (2011)Brands Taking a Stand: Authentic Brand Activism or Woke Washing? (2020)The Fine Jewellery Industry: Corporate Responsibility Challenges and Institutional Forces Facing SMEs (2016)The Importance of Segmentation in Social Marketing Strategy (2016)
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References

  • 2007Marketing Systems—A Core Macromarketing Concept411 cited
  • 2014Sustainability as Megatrend226 cited
  • 2009On Economic Growth, Marketing Systems, and the Quality of Life205 cited
  • 2002Ethical Challenges of Social Marketing148 cited
  • 2012Women’s Bodies as Sites of Control119 cited
  • 2008Social marketing: implications for contemporary marketing practices classification scheme105 cited
  • 2007Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy98 cited
  • 2013Social Marketing49 cited
  • 1985Social Marketing: An Approach to Third-World Development44 cited
  • 2014Examining the Historical Roots of Social Marketing Through the Lights in Darkest England Campaign23 cited

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