Benefit Dimensions of Midscale Restaurant Chains

Abstract

Using the results from a Consumer Reports survey, this article investigates how consumers value benefits provided by family, steak-house, and casual-dining restaurant chains. The CR scores were used to construct three benefit dimensions: “food-service quality,”“family price-value,” and “time convenience.” For all types of restaurants, “food-service quality,” which comprises the basics of food taste and staff friendliness, has the strongest overall effect on chain ratings. “Family price-value” and “time convenience” boost overall ratings only for family restaurants.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 55 citations exist upstream.