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Cited by

• 1998Market segmentation in hospitality research: no longer a sequential process102 cited
• 2019Customer satisfaction in gourmet food trucks: Exploring attributes and their relationship with customer satisfaction45 cited
• 1996Perceptual mapping of attributes and preferences: an empirical examination of hotel F&B products in Korea40 cited
• 2008A Benefit-Based Approach To Market Segmentation: A Case Study of an American Specialty Coffeehouse Chain in Hong Kong36 cited
• 2007An Exploratory Comparison of the Casual Dining Experience31 cited
• 2010Building store brands using store image differentiation25 cited
• 2013Advertising and Firm Risk: A Study of the Restaurant Industry25 cited
• 2021Revisiting the service recovery paradox in the restaurant industry17 cited
• 2012Customer Segmentation Based on Dining Preferences in Full-Service Restaurants14 cited
• 2014Ethical Employment Context and Ethical Decision-Making in Hospitality Organizations Located in Mexico and the United States8 cited
• 2020A Cross-National Study on Selection Attributes of Instant Noodle between China and Korea8 cited