SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Identity of Women's Clothing Fashion Opinion Leaders · Study

ArticleShelves

ArticleThe Identity of Women's Clothing Fashion Opinion Leaders

John O. Summers1970

Article1970

The Identity of Women's Clothing Fashion Opinion Leaders

John O. Summers

133 citations·0/0 files stored·Journal of Marketing Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Perception and Purchasing Behavior Digital Marketing and Social Media Fashion and Cultural Textiles

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 133 citations exist upstream.

Cited by

2009Viral marketing: Motivations to forward online content 2008Opinion leaders and followers: A replication and extension 2009Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren 2000Use of the Need for Uniqueness Scale to Characterize Fashion Consumer Groups 2009A cognitive model to predict domain-specific consumer innovativeness 1991Social Values and Fashion Leadership 2000Fashion Leaders' and Followers' Attitudes Toward Buying Domestic and Imported Apparel 2012Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China

Details

Year1970

Typearticle

Published1970-05-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations133

Files0 public / 0

ShelfConsumer Perception and Purchasing Behavior

Identifiers

doi10.2307/3150106

openalex_workW4251428533

Links

Imported from OpenAlex (CC0) — nothing here is generated.