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Cited by

• 2009Viral marketing: Motivations to forward online content559 cited
• 2008Opinion leaders and followers: A replication and extension147 cited
• 2009Distinctive Roles of Lead Users and Opinion Leaders in the Social Networks of Schoolchildren135 cited
• 2000Use of the Need for Uniqueness Scale to Characterize Fashion Consumer Groups134 cited
• 1991Social Values and Fashion Leadership125 cited
• 2009A cognitive model to predict domain-specific consumer innovativeness125 cited
• 2000Fashion Leaders' and Followers' Attitudes Toward Buying Domestic and Imported Apparel103 cited
• 2012Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China96 cited
• 1998The Relationship between Alumni and University: Toward a Theory of Discretionary Collaborative Behavior85 cited
• 2014Influentials and Influence Mechanisms in New Product Diffusion: An Integrative Review85 cited
• 1994The King and Summers opinion leadership scale: Revision and refinement83 cited
• 1984Clothing and Human Behavior: A Review73 cited
• 1989Involvement and risk66 cited
• 1991A validity study of a measure of opinion leadership66 cited