Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments

Robert E. Widing · W. Wayne Talarzyk

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Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

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Robert E. Widing II, W. Wayne Talarzyk, Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments, Journal of Marketing Research, Vol. 30, No. 2 (May, 1993), pp. 125-141

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