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W. Wayne Talarzyk · Study

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W. Wayne Talarzyk

10 works· latest 1994· 1 institutionscluster: provisional

h-index8

i107

Citations540

Works here10

72

77

78

83

93

94

Most cited in this library

An Attitude Model for the Study of Brand Preference1972 · 242 citations
Perceived Instrumentality and Value Importance as Determinants of Attitudes1972 · 108 citations
Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments1993 · 94 citations
Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments1993 · 35 citations
A Reply to the Response to Bass, Talarzyk, and Sheth1972 · 16 citations

Works

10 shown

Retailing and Online Consumer Information Services (OLCISs)

International Journal of Retail & Distribution Management·1994·2 authors

9citations

The effect of discordant, concordant and alphabetical orderings of brand quality rankings on decision making

e-publications@bond (Bond University)·1993·2 authors

0citations

Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments

Journal of Marketing Research·1993·2 authors

94citations

Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments

Journal of Marketing Research·1993·2 authors

35citations

Shaping Public Opinion: Personal Sources of Information on a Major Political Issue

ACR North American Advances·1983·2 authors

8citations

Correlates of Satisfaction and Dissatisfaction With Clothing Performance

Journal of Consumer Affairs·1978·3 authors

16citations

Contemporary cases in consumer behavior

·1977·3 authors·book

12citations

A Reply to the Response to Bass, Talarzyk, and Sheth

Journal of Marketing Research·1972·1 author

16citations

An Attitude Model for the Study of Brand Preference

Journal of Marketing Research·1972·2 authors

242citations

Perceived Instrumentality and Value Importance as Determinants of Attitudes

Journal of Marketing Research·1972·2 authors

108citations