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A Reply to the Response to Bass, Talarzyk, and Sheth · Study

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ArticleA Reply to the Response to Bass, Talarzyk, and Sheth

W. Wayne Talarzyk1972

Article1972

A Reply to the Response to Bass, Talarzyk, and Sheth

W. Wayne Talarzyk

16 citations·0/0 files stored·Journal of Marketing Research

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

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1972An Attitude Model for the Study of Brand Preference 1972Perceived Instrumentality and Value Importance as Determinants of Attitudes

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1975A Comparison of Linear and Nonlinear Evaluation Process Models

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Year1972

Typearticle

Published1972-11-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations16

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/002224377200900423

openalex_workW2333794574

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