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• 2009The foundations of relationship marketing: reciprocity and trade relations52 cited
• 2010The interaction effect of strategic orientations on new product performance in the high-tech industry: A nonlinear model46 cited
• 2014Using graphical statistics to better understand market segmentation solutions32 cited
• 2017The effect of applied resources on competitive advantage in hotels: Mediation and moderation analysis32 cited
• 2012Improving Firm Performance through NPD: The Role of Market Orientation, NPD Orientation and the NPD Process30 cited
• 2001Selling strategies: The effects of suggesting a decision structure to novice and expert buyers25 cited
• 2014Aligning Company and Dealer Perspectives in Corporate Branding: Implications for Dealer Satisfaction and Commitment25 cited
• 2019Exploring brand management strategies in Chinese manufacturing industry21 cited
• 2019Does knowledge management practice produce accounting employee productivity in the tourism business in Thailand?20 cited
• 2004Assessing the impact of e-Procurement strategies through the use of business process modelling and simulation techniques16 cited
• 2016A União Faz a Força(There is strength in unity): understanding the sales–marketing interface in Brasil12 cited
• 2019The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India9 cited