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The past few years have seen a rise in the number of companies’ embracing e-commerce technologies in developing countries and the volume of e-commerce has been growing. However, as compared to developed nations, developing countries still have been lacking in e-commerce. This chapter identifies some of the reasons that may be responsible for lack of e-commerce in developing countries. For the scope of the study, we have limited developing countries to China, India, Indonesia, Philippines and Sri Lanka. The study identifies factors at the macro level to understand why the adoption of e-commerce in developing countries has been not taking off as expected. Request access from your librarian to read this chapter's full text.
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