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A Case Study in Neuromarketing: Analysis of the Influence of Music on Advertising Effectivenes through Eye-Tracking, Facial Emotion and GSR
0 references·8 citing·28 second hop
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  • 2023What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline30 cited
  • 2025The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement29 cited
  • 2024Tools in Marketing Research: Exploring Emotional Responses to Stimuli18 cited
  • 2023Advertising to reduce meat consumption: positive framing versus negative framing effects on attention17 cited
  • 2023Tendencias emergentes en 'neuromarketing': análisis Bibliométrico con CiteSpace (2017-2021)9 cited
  • 2020Victim Identification, Framing Heuristic and Stress Effects on the Donation Decision1 cited
  • 2022SOSYAL BİLİMLER ALANINDA BİYOMETRİK ÖLÇÜM YÖNTEMLERİNİN KULLANIMINA YÖNELİK ÖRNEK BİR MAKALE İNCELEMESİ0 cited
  • 2023Avaliação das respostas cerebrais dos consumidores da geração X e Y para o país de origem de vinhos: uma investigação experimental sobre o processamento cognitivo, preferência e valência emocional do etnocentrismo do consumidor e animosidade0 cited

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