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B2B Brand Management · Study

BookB2B Brand Management

Unknown author2006

Book2006

B2B Brand Management

Unknown author

126 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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2018The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers 2015The value relevance of brand equity, intellectual capital and intellectual capital management capability 2013The Marketing of Neuromarketing: Brand Differentiation Strategies Employed by Prominent Neuromarketing Firms to Attract Media Clients 2016ANALISIS PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN CETAKAN CONTINUOUS FORM MELALUI KEPERCAYAAN MEREK (Studi pada Percetakan Jadi Jaya Group, Semarang)2015Media Brand Cultures: Researching and Theorizing How Consumers Engage in the Social Construction of Media Brands 2012Brand Image Antecedents of Loyalty and Price Premium in Business Markets 2019Factors Affecting Brand and Student Decision Buying Fresh Milk: A Case Study in Ho Chi Minh City, Vietnam 2017THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA

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Year2006

Typebook

Published2006-01-01

VenueSpringer eBooks

Languageen

Citations126

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ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-540-44729-0

openalex_workW4255200804

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