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• 2018The influence of brand awareness and brand imageon brand equity – an empirical study of logisticsservice providers49 cited
• 2015The value relevance of brand equity, intellectual capital and intellectual capital management capability33 cited
• 2016ANALISIS PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN CETAKAN CONTINUOUS FORM MELALUI KEPERCAYAAN MEREK (Studi pada Percetakan Jadi Jaya Group, Semarang)29 cited
• 2013The Marketing of Neuromarketing: Brand Differentiation Strategies Employed by Prominent Neuromarketing Firms to Attract Media Clients29 cited
• 2015Media Brand Cultures: Researching and Theorizing How Consumers Engage in the Social Construction of Media Brands26 cited
• 2012Brand Image Antecedents of Loyalty and Price Premium in Business Markets21 cited
• 2019Factors Affecting Brand and Student Decision Buying Fresh Milk: A Case Study in Ho Chi Minh City, Vietnam17 cited
• 2017THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA14 cited
• 2014The effects of value chain expanded brand communication on innovation acceptance12 cited
• 2013Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance12 cited
• 2018PELATIHAN TATA KELOLA PEMASARAN PRODUK BERBASIS MOBILE MARKETING UKM INDUSTRI PERAK9 cited
• 2013Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung