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Sponsoring (1995)SponsoringA Comparison of the Effectiveness of Perimeter and Outdoor Advertising (1997)A Comparison of the Effective…Some Internal Psychological Factors Influencing Consumer Choice (1976)The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall (1988)Advances in Consumer Research (1992)The Effects of Humour in Online Recruitment Advertising (2016)Socio-economic patterning of food and drink advertising at public transport stops in Edinburgh, UK (2021)
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  • 1997A Comparison of the Effectiveness of Perimeter and Outdoor Advertising11 cited

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