Visual Storytelling in Advertising: A Study of Visual Storytelling as a Marketing Approach for Creating Effective Ads

Abstract

Another definition is: -Visual storytelling involves the use of graphics, images, pictures, and videos to engage with viewers in an effort to drive emotions, engage inter-communication, and motivate an audience to action.‖[3](Shiao, 2020) Today's visual storytelling involves the use of graphics, images, pictures and videos to engage with viewers in an effort to drive emotions and interaction.These are tactics marketers have been tunedAbstract: Visual stories are a powerful and effective method of communicating ideas, wisdom, cultural knowledge and historical events.The rise of visual social media platforms has also resulted in the present economy in which the consumers welcome real-time marketing in the form of "snack able" bits of visual content.Accordingly visual storytelling has become a potent force in content marketing as brands have found it imperative to include visual content and narratives into their marketing agenda.With the rise of visual storytelling as a contemporary effective way of communicating & marketing ideas to the public, here emerged the importance & significance of this paper discussing visual storytelling in advertising as a marketing approach that can help creating effective & powerful ads.The paper follows the descriptive research methods in discussing visual storytelling as a marketing approach for creating effective ads & the demonstration of advertising samples using visual storytelling as a strategy.

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