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Visual Storytelling in Advertising: A Study of Visual Storytelling as a Marketing Approach for Creating Effective Ads
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Visual Storytelling in Advertising: A Study of Visual Storytelling as a Marketing Approach for Creating Effective Ads (2020)Visual Storytelling in Advertising: A Stu…The Role of Storytelling in Advertising Design to Enhance the Brand (2024)The Role of Storytelling in A…Storytelling: Branding in Practice (2005)The impact of storytelling on the consumer brand experience: The case of a firm-originated story (2012)Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions (2021)
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  • 2024The Role of Storytelling in Advertising Design to Enhance the Brand3 cited

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