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Global sport sponsorship: towards a strategic understanding.
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Global sport sponsorship: towards a strategic understanding. (2005)Global sport sponsorship: towards a strat…Marketing through sport: a case of a religious organization (2010)Marketing through sport: a ca…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)‘Building Strong Brands’ (1996)
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  • 2010Marketing through sport: a case of a religious organization10 cited

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